Bubbaroo Baby Sleepwear is an Australian-owned and founded brand dedicated to helping babies and children sleep safely and soundly. For 20 years, Bubbaroo has been a trusted brand, known for creating Australia’s first swaddle product, designed by an Aussie mum. Our products stand the test of time due to their exceptional quality and minimalist designs, which focus on functionality and timeless style.

Since our founding, we’ve been committed to creating high-quality, innovative sleepwear designed to support better sleep for little ones and peace of mind for parents. Our products are designed with safety, comfort, and style in mind, using premium 100% natural fibres and adhering to the highest safety standards. Bubbaroo is trusted by parents and recommended by healthcare professionals across Australia and beyond.

At Bubbaroo, we understand that sleep is vital for a baby’s growth and well-being — and for parents’ well-being too. That’s why we create thoughtfully designed 100% pure natural sleepwear that promotes safe, restful sleep. Bubbaroo products:

Prioritise safety, exceeding Australian and international safety standards.

Use highest-quality, breathable natural fibres like organic cotton and Australian wool for ultimate comfort.

Stand the test of time and can be handed down to subsequent children.

Our 1.5TOG and 2.5TOG Platinum Joey Swag baby sleeping bags are padded with 100% Australian wool certified by Woolmark Australia.

Are endorsed by healthcare professionals, sleep consultants, and allied health practitioners.

Offer innovative designs that help regulate temperature and reduce the risk of overheating.

Designed to grow with your baby, providing exceptional value.

Created with sustainability in mind, using eco-friendly materials and production practices.

Bubbaroo products are proudly designed in Australia with careful attention to safety, comfort, and style. We work closely with expert sleep consultants and healthcare professionals to ensure our designs meet the needs of babies and their families. Our products are manufactured by trusted partners overseas who share our commitment to ethical production and exceptional quality.

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