Pigeon, founded in 1957 in Japan by visionary Yuichi Nakata, emerged from a mission to deliver quality, comfort, and affordability to mothers and babies. The brand’s pioneering research into infant sucking behavior led to innovations like its peristaltic nipple design—rooted in Mr Nakata’s early studies of tongue movement—which have since become a gold standard in baby feeding. Today, Pigeon is internationally recognised and operates across Asia, North America, and beyond, with Singapore serving as its ASEAN hub.
With a comprehensive range of maternity and baby care products, Pigeon positions itself as a one-stop solution for new parents, offering both practical support and peace of mind. Its reputation is underpinned by decades of scientific research and trust from medical professionals, making it a recommended name in hospitals and parenting circles alike. This commitment to research and quality reflects Pigeon’s foundational principle: turning heartfelt intentions into tangible care.
Driven by a philosophy of love, the brand’s vision is to be the most trusted baby care manufacturer worldwide. Pigeon’s credo—“Only love can beget love”—is embodied in its logo of two hearts, symbolising the unbreakable bond between mother and child.
Through values of integrity, trust, and passion, Pigeon strives to grow into a larger heart that envelops both parent and baby in support, joy, and inspiration.
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