About us

At babaloo, we know that welcoming a new baby is one of life’s most magical—and sometimes overwhelming—chapters. That’s why we’ve created a baby store experience that’s built entirely around you: your needs, your questions, your journey.

Founded by two sisters, Nikki and Dani, with over 20 years of experience in the baby product industry, babaloo is more than just a store—it’s a place where expert knowledge meets genuine care. As mums ourselves, we get it. Nikki has a vibrant little girl named Alexis (3), while Dani is a proud mum to Aaron (14), Charli (12), and Jamie (8). Together, we’ve walked the path, learned what parents truly need, and poured that insight into every corner of babaloo.

From personalised advice to trusted brands, helpful videos to modern conveniences (hello WhatsApp shopping support!), we’ve designed babaloo to be a destination where you feel informed, confident, and supported—no matter where you are on your parenting journey.

We’re proud of our roots having been part of the baby industry for so many years, and even more excited about the journey ahead with you. Because at babaloo, we’re not just stocking shelves—we’re building a community filled with care, connection, and a little bit of joy in every parcel.

We’re so thrilled to be part of this exciting moment in your life. We’re here to empower, support, and delight you—every step of the way.