About Boody

Mindfully Made. Comfort Guaranteed.

At babaloo, we believe comfort shouldn’t come at the cost of the planet—or your wellbeing. That’s why we’re proud to offer Boody, a brand redefining everyday basics through sustainable innovation and unrivalled softness.

Crafted from organically-grown bamboo viscose, Boody’s essentials are designed to feel good, do good, and last longer. From buttery-soft underwear to breathable socks and loungewear, every item is free from fads and full of thoughtful design—so you can move through your day effortlessly.

Boody’s commitment to comfort and conscious living is stitched into every fibre:

• Comfort-first design: No frills, just feel-good fits and cloud-soft fabrics.
• Rigorous testing: Built to last and loved for longer—minimising waste and maximising value.
• Feel-good guarantee: A “no-objections” philosophy means every product is made to help you feel your best.
• Softer with every wash: Bamboo viscose means skin-loving softness that gets better over time.

Slip into Boody and experience the kind of comfort that makes you pause, breathe, and simply… feel good.