About Woet

Woet, formerly known as New Classic Toys, is a family-run Dutch brand celebrated for crafting high-quality, safe wooden toys that inspire imaginative, enduring play. Established in 1991 by Harm Beishuizen, the brand has built a global reputation for its vibrant collection of role play sets, puzzles, games, and themed play experiences—all designed with classical charm and lasting value.
Every Woet toy is ethically produced using eco-friendly materials, including FSC-certified timber sourced from low-risk species and finished with child-safe paints and lacquers. Sustainability and safety are woven into every detail.
Now entering an exciting new chapter, the brand is evolving into Woet, unveiling a refreshed name, logo, and visual identity that embrace a modern spirit while honouring its rich heritage. This transition will be introduced gradually, with New Classic Toys packaging remaining in circulation until mid-2026.