About Jo and Nics

Jo and Nic first met while designing children’s books for a publisher in Bath. From that shared passion, they built a business partnership from the ground up. In 2018, they introduced their innovative newspapers to retail—a journey that proved to be a huge learning curve.

Creatives at heart, Jo and Nic have spent years mastering the art of running a business while staying true to their vision. With extensive experience in publishing, they were determined to create something unique. The inspiration came when Jo’s niece, born with visual impairment and disability, needed a book that was easy to grip, made a crinkly sound, and could be washed.

The concept of a newspaper-style book was considered too niche by larger publishers, so Jo and Nic decided to bring the idea to life themselves. This is how Nursery Times was born—a product designed with care, creativity, and inclusivity at its core