About outlook baby

Designed by a Mum. Trusted by Families.

Born from real-life parenting challenges and built on family values, Outlook Baby has spent the last 25+ years crafting award-winning, practical solutions for life on the go. What began as a necessity soon became a mission: to protect babies from Australia’s harsh elements while keeping them safe, comfy, and supported wherever the day takes them.

The journey started in 1997, when new parents Eileen and Tom discovered their baby Tara’s pram didn’t offer enough sun protection. Determined to change that, Eileen created the pioneering Shade-A-Babe—now a beloved essential for thousands of Aussie families. Years later, the Auto-Shade joined the collection, inspired by her second daughter Tessa and her car seat sun struggles.

Outlook Baby is proudly family-owned and operated, driven by Eileen’s unwavering commitment to quality, innovation and a parent’s instinctive desire to protect. The range now includes trusted staples like Cotton Pram Liners and clever accessories designed for everyday adventures.
On-the-go comfort. Proven protection. Parent-approved peace of mind.
Explore the Outlook Baby collection—where heartfelt design meets practical parenting.