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b.box was founded by two Aussie mums who turned an in-flight parenting dilemma into a global brand. What started with a clever idea and a cardboard prototype grew into a trusted name for problem-solving baby and kids’ products sold in over 65 countries.
From the iconic sippy cup to bento lunchboxes and a growing skincare range, b.box designs award-winning essentials that meet real parenting challenges—with quality, innovation, and a little fun.
At b.box, the mission is simple: make parenting easier and empower little ones to be more independent. With over 17 million cups sold and 135+ design awards, they’re just getting started.
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