About doona

Doona is a visionary brand dedicated to simplifying parenthood with products that make life on the go effortless—never compromising on safety, quality or functionality.

The company’s mission centres on developing innovative solutions that address everyday parenting challenges. By listening to real families, Doona creates tools that streamline routines, reduce stress and let parents focus on what matters most.

Doona’s story began when founder Yoav Mazar struggled with the daily transition between car seat and stroller for his newborn daughter, Danielle (“Doona”). Determined to protect his child without the usual hassle, he transformed an infant car seat into a safe, practical stroller straight from his workshop. The result was the award-winning Doona Car Seat & Stroller.
Building on that success, Doona introduced the Liki Trike—an urban-designed ride-on toy named after Yoav’s second daughter, Lihi. Fully assembled out of the box, it folds quickly and offers parents a sleek, convenient way to keep little ones moving.

Today, Doona continues to revolutionise the early stages of parenthood, sharing its passion for innovation with families around the world and inviting every parent to experience simplicity, safety and style.