About Rubbabu

Rubbabu is a story of passion, resilience, and a deep love for childhood. Its journey began with Rahul, a dedicated toy maker who spent years helping others build toy factories. In 2005, when the factory he had set up was shut down, he was faced with a turning point. With the encouragement of his team and the support of his wife Meera Butalia, Rahul took a leap of faith and founded Iseo — the company that continues to manufacture Rubbabu toys today.

As parents of three, Rahul and Meera believed that children need simple, safe, and thoughtfully designed toys that spark imagination. They created a range of balls, vehicles, animals, and blocks made from natural rubber foam — soft, squishy, and velvety to the touch. Designed to be gentle for little hands and kind to the environment, Rubbabu toys reflect their commitment to safe play, sustainability, and timeless childhood joy.