About Fat Brain

Fat Brain Toys was born not in a boardroom, but in a living room—where real play happens. The company’s roots trace back to 2002, when 10-year-old Adam Carson proposed the idea of starting an online toy store to his parents. Nearly two decades later, his vision lives on: Adam now serves as one of Fat Brain Toys’ lead industrial designers, and his parents remain deeply involved in the company’s day-to-day operations.

This family-driven foundation inspires everything Fat Brain Toys creates. Grounded in the belief that toys should spark curiosity and joyful learning, the brand is dedicated to delivering thoughtfully designed, development-focused play experiences to families around the world.