About frida

Frida brings together a team of empathetic experts who understand that parenting isn’t always picture-perfect. They design clever tools and solutions to take the “ick” out of everyday care, so families can focus on bonding and milestones rather than the mess.

Every Frida product is born from real-life needs, whether easing those pregnancy aches in the bump, clearing congested little noses in the middle of the night, or turning potty training from frustration into celebration. By listening closely to parents and health professionals, Frida transforms challenging moments into opportunities for comfort and confidence.
The brand’s journey began when a pediatric nurse and a team of designers set out to solve the less-glamorous side of raising children—tasks often avoided but always essential. Starting with a simple, award-winning nasal aspirator, Frida has since expanded into an entire lineup of thoughtful essentials that make care routines faster, safer, and more effective