About The Freckled Frog

Founded in 2009 in Melbourne, Australia by Victoria Pescott, The Freckled Frog emerged from a simple need: finding the right kind of toys for her sons, Harry and Jock. With the boys actively involved as part of the testing team, the brand quickly developed a reputation for listening to children’s honest feedback and refining designs until they were just right. Today, The Freckled Frog offers more than 150 open‑ended, gender‑neutral toys that celebrate inclusiveness and cultural diversity. Each product is thoughtfully created to spark imagination, encourage creativity, and support learning through play, while bringing joy to children everywhere.
Now found in classrooms across more than 80 countries, The Freckled Frog is committed to the highest standards of safety and durability, ensuring every toy withstands years of enthusiastic play. The company’s dedication to quality means each product must pass the “fussy test” — Fun, Unique, Safe, Strong, and Educational — before reaching families and educators. With a mission to use ethically sourced, environmentally responsible materials, including FSC® certified wood, The Freckled Frog also contributes to sustainability and supports community initiatives such as The Royal Children’s Hospital Foundation. Through these values, the brand continues to empower children worldwide with innovative, high‑quality learning resources designed for open‑ended play.