About PLUM

PLUM is a beloved Australian baby brand with roots dating back to 1965. Known for its Nordic-inspired design and playful practicality, the brand offers a delightful range of baby essentials—from coordinated silicone tableware and soothing accessories to reusable swim nappies and training pants. Each piece is crafted with care to support little ones through their earliest milestones, turning everyday moments into treasured memories for families across generations.

We admire PLUM’s unique balance of timeless style and joyful functionality. Their products aren’t just beautiful—they’re built to last, thoughtfully designed to meet the needs of modern parents and growing babies alike. Whether it’s the ease of a silicone bowl set or the clever comfort of their swim nappies, PLUM invites families to celebrate life’s little wins with warmth and ease.